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Dan Mall

Pricing Design

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Citater

  • Вадим Мазурhar citeretsidste år
    People want prices up front
  • Вадим Мазурhar citeretsidste år
    While you’re weighing your proposed trade, your client is considering the same question: Is what I’m getting better than what I’m giving up?
  • Вадим Мазурhar citeretsidste år
    Consider this scenario. For one hour of work, you’ll receive a nice crisp C-note (FIG 1.3).

    In return, you’ll give up:

    an hour of playing your new video game
    an hour of playing with your kids
    an hour of feeling the burn at the gym
    an hour of picking up crochet as a hobby
    You get the idea. Is that hour a fair trade to you? If so, $100/hour fits the bill. If you’d rather spend that hour getting chiseled calves, then $100/hour is too low; you’ll likely need to increase that rate.

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