If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

the small financial investment required for a book makes it easy for us to buy them by the dozen and read very few; (2) we don’t have to make a commitment to finish by a particular date; and (3) many books contain a lot of misunderstood words.

What you did last year means nothing in the market today.

You absolutely must (1) make the mental adjustment that things are different and start acting accordingly; and (2) increase your activity. Just because you won the Super Bowl last year doesn’t mean you don’t go to spring camp and train next yea

act hungry to make sure you don’t end up hungry.”

Act like your life depends on every transaction, every moment of every day.

1) to solve a problem; and (2) for love and to feel good. If they don’t believe one of those two things, price will not matter. “On a scale from 1 to 10, how would you rate this product?”

fake it ’til you make it.”

Remember: Second money is easier to get than first money, and these add-on sales allow you to maximize the time, energy, and effort you’ve already put forth.

If a prospect isn’t completely convinced of the usefulness of your product or service, that person will elect to do something else with his or her money.

What is the number one thing you want this product to do for you or help you do?”