The Social Media Guru – A practical guide for small businesses, The Social Media Guru
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The Social Media Guru

The Social Media Guru – A practical guide for small businesses

Mara
Marahar citeretfor 7 måneder siden
can be hard to get people to come to your website or social media pages
Think about it; how often do you research a brand? You might do so when you are planning to buy a big-ticket item such as a car, mortgage or holiday. But how often do you actually visit a website or social media page for a toothpaste brand, your favourite pasta sauce, soft drink, or fast-food restaurant? How many visitors do you get to your site every day? And how often do they come back? Brands are learning to create content that is engaging and makes us want to come back. Time and time again.
Mara
Marahar citeretfor 7 måneder siden
digital content marketing is only successful when it is valuable and relevant to the person reading it
Mara
Marahar citeretfor 7 måneder siden
Content is anything that adds value to the reader’s life”, Avinash Kaushik of Google
Mara
Marahar citeretfor 7 måneder siden
You don’t have to be a big company with a humungous budget to succeed in social.
Hipwee
Hipweehar citeretsidste år
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
@alissafatma
@alissafatmahar citeretfor 2 år siden
should answer questions and solve problems as well as entertain
@alissafatma
@alissafatmahar citeretfor 2 år siden
Key takeaway: Focus your content on a specific user needs. Hygiene and Hub content
@alissafatma
@alissafatmahar citeretfor 2 år siden
There are 6 key questions you need to consider when developing a content strategy:
1.What is my brand purpose and mission?
2.What is my competition doing with their content?
3.What are my customers trying to do?
4.Who is my specific target audience (detailed user persona)?
5.What is the point of this content / what is the core message for this post?
6.What does success look like and how will I measure it?
@alissafatma
@alissafatmahar citeretfor 2 år siden
•Reactive content – an example could be a post about a recent film release
@alissafatma
@alissafatmahar citeretfor 2 år siden
•Evergreen Content – consistent relevant posts that are based on topics that will remain relevant in the near future
@alissafatma
@alissafatmahar citeretfor 2 år siden
“If you fail to plan, you are planning to fail!”, Benjamin Franklin
@alissafatma
@alissafatmahar citeretfor 2 år siden
Shareable: As well as the benefits of gaining audience approval for your content, the social shares that content attracts also boost your visibility on social media and search ranks
@alissafatma
@alissafatmahar citeretfor 2 år siden
Sustainable: Work like a news broadcaster – create a content publishing process where you can generate ideas, populate an editorial calendar (which we will come on to later) to plan future posts, and create relevant, effective content on a sustainable basis
@alissafatma
@alissafatmahar citeretfor 2 år siden
Searchable: to get found you need to answer questions already being asked (searched for)
@alissafatma
@alissafatmahar citeretfor 2 år siden
Supportive: just like the first step, you can project yourself as an authority online that is generous with its expertise and exclusive viewpoints, then anticipate your users’ questions and tell them the things they really didn’t know or would like to know
@alissafatma
@alissafatmahar citeretfor 2 år siden
Specialist: Your content must entertain, inform, persuade and appreciate those within your audience demographic and niche
@alissafatma
@alissafatmahar citeretfor 2 år siden
Content and social media have a symbiotic relationship: without great content, social media is meaningless and without social media nobody will know about your content
@alissafatma
@alissafatmahar citeretfor 2 år siden
Hitting people with the right content, in the right place, at the right time is what will help you cut through the noise.
@alissafatma
@alissafatmahar citeretfor 2 år siden
Plugins like social locker for word press powered websites hide content on your site so that it’s only revealed once the reader takes one of your desired
@alissafatma
@alissafatmahar citeretfor 2 år siden
Key takeaway: Give people something to share and a reason to share it. Send plenty of free products and find a relevant scenario in which to film people using them
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