can be hard to get people to come to your website or social media pages
Think about it; how often do you research a brand? You might do so when you are planning to buy a big-ticket item such as a car, mortgage or holiday. But how often do you actually visit a website or social media page for a toothpaste brand, your favourite pasta sauce, soft drink, or fast-food restaurant? How many visitors do you get to your site every day? And how often do they come back? Brands are learning to create content that is engaging and makes us want to come back. Time and time again.