The Social Media Guru

The Social Media Guru – A practical guide for small businesses

Why buy this book?
It's practical. It's visual. It's crammed with relevant examples, infographics and actionable takeaways for you to implement straight away.

What will you learn?
• How to actually use Snapchat, Twitter, Youtube, Facebook and Instagram the right way in 2016.
• An understanding of what makes your audience engaged on social media and the scientific, psychological 'why' behind it.
• How to create a brand and social media content that people actually give a crap about and want to follow, share and like.
• How to grow your audience, get them to love you and then part with their money.
• How to utilise free marketing and low cost paid social marketing to generate leads and sales.
• How to create persuasive messages that lead to a purchase through images and copywriting.

Who is this book for?
Do you have small business that needs some exposure but don’t know where to start when it comes to marketing? are you a regular social media user but you have no clue what content you should post on your business page?

Have you ever wondered how that small online retailer you follow on Instagram has become an overnight success fulfilling thousands of orders a week?

Is it really possible to make sales through low budget Snapchat videos, funny memes, and controversial Tweets?

Whether you’re an online shoe retailer, a local plumber or you run your own freelance consultancy business. If you want to use social media to make you more profit, refresh your current marketing strategy or kick your new business into gear this is the guide for you!

We live in a time where…
Entire businesses are built on platforms like Snapchat, YouTube and Instagram. This book shows you how to grow an audience of loyal followers through content who want to buy whatever you have to sell!

Look around you…Notice how your friend spends 4 minutes trying to upload the perfect a Snap to Snapchat of her food at a cool new restaurant while her dish gets cold? Or, your brother who happily spends hours intently watching YouTube videos of a gamer playing minecraft? How many times a day do you open your social media apps on your phone? We are addicted to social media and the branded content we consume defines us & informs the way we live our lives. Social media has become the first thing we do before we eat, sleep or even acknowledge our surroundings. Have you almost been hit by a bus because you are too busy scanning through your Instagram feed? I have. Many times.

All you need is…
The right content, posted at the right time on the right platform which is viewed by the right person to make your social media business page a success.

Everyone is glued to social media, but how do you make money from it?
This book takes you through our step by step blueprint to social media marketing success, (it isn't yet another wishy washy guide to Facebook advertising).

Who is the Social Media Guru?
The Social Media Guru is made up of two people with combined marketing knowledge, experience and expertise. We have consulted for Groupon, Metro Bank, o2, Google Squared Online and been trained by Google, digital agencies and the Institute of Direct and Digital Marketing.

We are passionate about Digital marketing — we understand it, we work in it, we know what works.
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Oprindeligt udgivet


    hardiyantriasmoroadihar delt en vurderingfor 5 år siden

    Informative. Concise. Practical. Its worth enough to bring a brand new creative yet interesting ways for catch up the consumer.


    Marahar citeretsidste år
    You don’t have to be a big company with a humungous budget to succeed in social.
    Hipweehar citeretfor 2 år siden
    “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
    @alissafatmahar citeretfor 3 år siden
    1.content marketing focuses on the creation of new content and curation (gathering or sourcing other peoples content and reposting it)’s also way of becoming a recognized thought leader in a specific subject or area – the GoTo person in that specific area just like Zoella is to the beauty market
    3.It’s not only key to driving your social media, it is the core of your whole of digital and marketing strategy – create stuff people want to read and repost and your branded message will spread content marketing is only successful when it is valuable and relevant to the person reading it

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    Jacob Senius Clausen
    Kreativitet og forretning
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    Xuraman Memmedova
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    Social Media
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