Write to Sell. The ultimate guide to great copywriting, Andy Maslen
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Andy Maslen

Write to Sell. The ultimate guide to great copywriting

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How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like — and sound like? Write to Sell has the answers! Read this book and you’ll learn: • The confidence and skills to write better copy
• New ways to gain readers’ attention, respect and trust
• Hints and tips on turning selling skills into copywriting skills
• Simple techniques to improve the readability of your copy
• The impact of design and layout on copywriting
• The meaning of good written English — the rules you must follow, the rules you can safely ignore “If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago — and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.” — Drayton Bird, the godfather of direct marketing
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Charlotte
Charlottehar citeretfor 6 måneder siden
Here are just some of the people I have had to get to know, understand and reach out to
valeriasoria
valeriasoriahar citeretsidste år
The only thing that will get their attention and keep it is a message aimed squarely at them—their interests, their concerns, their lives. A message delivered in such effortlessly good English that they don't notice the writing, just the content.
Yoga Ferolisa
Yoga Ferolisahar citeretsidste år
A simple tip is to say “there are those …” if you need to refer to a wider group of prospects.
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