Following lockdown, the digital trust that blockchain creates for networks of remote users started to re-define relationships between customers, suppliers, partners and funders in earnest. As a technology, its ingenuity is already widely recognised. The question now is who can best deploy it in the market to raise money, make payments, negotiate deals, engage customers and manage suppliers. This title draws on the knowledge and experience of 18 top-level blockchain, including performers, including IBM, Dell and CMS, to bring a wide audience up to speed with the options and actions for building and growing a business with blockchain.
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