Transform: A Rebel’s Guide for Digital Transformation

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Transform: A rebel's guide for digital transformation. Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you. Do you want to transform the complex into the simple? Do you like challenges and see yourself primarily as a problem solver? Are you the annoying person who constantly asks: “Why?” Are you empathetic? Do you like to listen, watch, observe? Are you also rational? Are you willing to go with the evidence and data even when it goes against your gut instinct? This is Gerry McGovern’s sixth book on web culture and economy. He is the founder and CEO of Customer Carewords, a company that has developed a set of methods to understand customer top tasks.

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Oprindeligt udgivet: 2016
Udgivelsesår: 2016

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Tanja Kirkegaardhar citeretfor 6 år siden
Thirty years ago, a typical customer looked at something complex and said: “I must be stupid.” Today, people look at complexity coming from organizations and say: “They must be stupid.” The customer has transformed. The organization has not. Today, complexity feeds distrust. We trust in use. Simplicity feeds trust.
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Tanja Kirkegaardhar citeretfor 6 år siden
“If people who have to work together in an enterprise trust one another because they are all operating according to a common set of ethical norms, doing business costs less,” Francis Fukuyama writes in his book, Trust.
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Tanja Kirkegaardhar citeretfor 6 år siden
The brain works very differently when you look at something compared to when you use something. You must get evidence of what the customer actually does, not what you think they do, not what they think they do. As complexity increases, things become more counter-intuitive.
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